Welcome Steven Madge


XD Innovation is pleased to announce that Steven Madge has joined its executive management team as a Special Advisor and Head of Strategic Initiatives, reporting to the company’s founder and CEO. 

Steven will act as a strategic thought partner to develop business strategies that fuel XDI’s expansion into new ecosystems, megatrend industries, market diversification and strategic growth. This new focus will also be closely aligned with XDI’s strategic partner Dassault Systémes and their future ambitions. 

Steven will work with XDI’s executive leadership to develop strategies that address eMobility, New Space, High Tech, Education and Sustainability, that support client development with the implementation of Future Digital Strategies. 

We will be leveraging XDI’s value engagement model, technologies, and solutions to accelerate change along the entire digital value chain, from Ideation, Design, Simulation, Virtual Twin, and Manufacturing to compelling Customer Experiences. Helping XDI’s clients to rethink how they approach future disruption and digital transformation in the new digital economy. 

“The possibilities to fuel cross industry fertilization of digital innovation technologies from within the 3DEXPERIENCE platform, combined with XDI’s vast knowledge base, offers our clients endless opportunities.” Steven Madge. 

“We are thrilled to have Steven join the XDI executive team. As former colleagues at Dassault Systémes, I have witnessed very closely his passion for strategy, digital transformation, marketing, and consumer experience, coupled with a visionary mindset, that I believe will help take XDI and our customers to the next level.” Soufiane Elaamili, Founder & CEO, XD Innovation   

Steven has first-hand knowledge of Dassault Systémes philosophy and vision, having spent several years at 3DS engaged as Vice President of Industry & Global Affairs. Prior to joining XDI, Steven turned his passion for Automobiles, Design and Technology into his lifelong career, forming several successful Design Innovation & Technology Consulting companies, throughout Europe and the USA. He started his Automotive career at BMW in Munich Germany, involved in several cutting-edge vehicle projects, later consulting to most leading auto OEM’s including Audi, BMW, Mercedes Benz, Porsche and VW.  

Steven grew up in the UK, is fluent in German and Dutch and has lived and worked in throughout Europe, Asia and the USA. His passions are fast cars, technology, travel, and family. He currently resides in Nashville, Tennessee, USA.